Let’s face it—running an Amazon business takes a considerable amount of time. When you think about all the hours spent researching products, writing emails to buyers, processing inventory reorders, onboarding suppliers, and all of the other tasks that eat up your day, it’s hard to see how you can scale.

Even if you sign up with Fulfillment by Amazon (FBA) to take care of your shipping, there’s still a neverending checklist. 

One answer to help you save time and scale quickly is automation. Businesses on and off Amazon are already taking advantage of automation tools to grow. In fact, it’s possible to save up to 30% of your time spent on routine processes through workflow automation. So why shouldn’t you?

But first, what does a workflow look like? Here’s a simple, two-step example with email automation:


  1. An order is fulfilled 
  2. The fulfillment triggers an automatic email asking for a product review two days after delivery 


You can make this workflow more complex. For example, if the buyer left a review, this can trigger another email to send them a thank you note. Or you may want to give all reviewers a promo code ten days after their review since you know they already like your product. 

If you were to do this manually, you would need to compose the email each time from scratch, or maybe copy and paste from an older email. Then you would need to alter the text, add a new promo code, and choose who you want to send it to. You won’t have time to personalize each email, so the language will be generic, you can’t use names, and it’s easier to depend on blanket promotions. 

Automation changes all that. In an automated workflow, you would already have a template email with personalization codes scheduled to go out to a specific audience at a certain time. You’ll only need to create the workflow and let your software do the work. 

In this guide, we’ll let you know when you should automate your workflow and how to do it.


But first, what does Amazon have to say?


Automating your workflow is 100% Amazon-friendly, as long as you don’t violate the Amazon Sellers Code of Conduct. In other words, you don’t want to use automation to try and send people away from purchasing your products on Amazon, spam buyers with unsolicited emails, or ask for a positive review. 

In fact, Amazon embraces automation on its own platform. For example, take its automated pricing process. This feature allows you to set rules for product pricing so you never have to worry about manually adjusting prices. You can decide that you want your products to cost $0.10 less than your competitors in the Buy Box, or ensure that you are always $0.50 above the lowest marketplace price.


When should you automate your workflow?


You know automation can save you time, but what kind of processes should you be looking to automate? The best workflows to automate are systems that you’ve already optimized and are repetitive. Some possible automation stacks are:

  • Delivery times
  • Inventory reorders
  • Product review monitoring
  • Buyer engagement activities (like email funnels) 


All of these processes can be tweaked and improved upon. And again, as long as you don’t try to circumvent selling on Amazon or break any other of the platform’s rules, you’re good to plugin an automation service and start saving time. 


5 Steps To Amazon Review Automation


The good news is that setting up your automated workflow doesn’t have to be time-consuming. Set aside a few days to analyze your current operations and put your automation plan in place.


1. Optimize your current workflow


The first thing you need to do is review your current workflow and see if there is anything you can further optimize. Once you move this task from manual to automated, you want to be sure it is as simple and seamless as possible. This will save you time down the road in terms of tweaks and make it easier for you to automate the task. 

Let’s consider how you might automate an email campaign for repeat buyers so you can send them specific promo codes.

If you want to send an email to certain buyers, you’ll need to decide on several factors. You’ll also need to know:

  • Which location you want to target (are they in the USA or in another country?)
  • What products they buy
  • What time you want the emails to be delivered
  • How you create the email and what will be in it
  • How many emails you plan to send
  • How you measure the success of email campaigns

2. Create templates


Secondly, you’ll want to create a template. Basically, a template will allow you to click and go without worrying about what to write or who will receive it.  

To continue with our email campaign example, you can set up a template that includes everything from the recipients to customized images and text. Once your template is completed, you will be able to use it over and over again. And since Amazon communication is fairly formulaic, software like Feedbackz already has pre-set templates to help you get started. 


3. Set a schedule


When it comes to scheduling, you need to let your automation program know when to run, whether that’s once a day or once a month. 

Here you just need to set up when you want your email campaign to go out. You may want it to be triggered whenever someone leaves a product review, or perhaps you want to send promos every other Friday at 10 AM EST. 


4. Keep documentation and record procedures


Make sure you label your templates and processes appropriately so they are easy to find later. You may also want to make a process document that shows step-by-step how your automation works. This will come in handy if you ever want to change your process, or if you want to outsource this to an employee or contractor. 


5. Adjust as needed


As your business expands and you analyze your results, you may want to switch things up. This includes changing your templates, switching up the email schedule, or playing around with your subject lines. 

However, it’s much easier to tweak a process than setting up a campaign from scratch every time you want to complete a task. So even if you have to go back and adjust some details in either your templates or your strategy, you’ll still have saved a considerable amount of time and energy from having the process automated. 


Get Started with Amazon Review Workflows Today


Automation sounds techy, but today’s online services make most automation providers a click-and-go operation. You already know your business inside and out, and now you can make your processes work for you. This way you can let your tasks take care of themselves while you focus on growing your Amazon business.

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James fend
James Fend is the Founder of Helpify and Feedbackz. He also owns ecommerce companies with 6-figure yearly sales through Amazon and his online stores. He focuses on content & inbound marketing, SEO, and web design.