Open Rates And Tracking

Feature Posted October 25, 2018 at 3:25pm | 1 Comment
James avatar c43c4e35b82d7a44b60420bb1ad1afca40405c3123d7622b0c6e9a076e2338dc

Now you have the ability to track Opens for all your Buyer Messages without no configuration or setup; we do this automatically!

Today; you will see the following additions to the app:

1. See Exactly Which Sent Buyer Message Was Opened Including Date And Time

For all Buyer Messages sent from this point forward; when you visit your Schedules > Sent page, you will now see a new column on the right-hand side titled Opened. When a Buyer Message is opened and viewed by a buyer, it will display a green checkmark with the date and the exact time that the Buyer Message was opened.

Note: This will be a blank area if the specific Send Email was not opened yet. Also, note that any Buyer Messages sent prior to today will not have the tracking enabled.

2. Open Rates For Each Hunt

Take a peek inside your Hunts section of the app and you will see the Open Rates metric for each Hunt that you have listed.

You'll see the total number of Opens for that Hunt inside the parentheses.

The bigger Open Rate calculation is derived from the Total Number of Opens divided by the Total Number of Buyer Messages Sent from that Hunt (not counting those sent prior to today). 

Note: Just like the previous Open Date/Time statistic; if this area is blank, then there is not Open Tracking data available yet for the Hunt as only Buyer Messages sent from today on forward have this feature enabled.

Also; another Imortant Note: This statistic will likely be skewed and not accurate as it's a lagging indicator (buyers opening later, etc. etc.) and will need a week or longer to "settle" out from the highs and lows.

3. Improved Global Dashboard

Inside your Admin homepage dashboard - you'll now be able to see Total Opened counts on the Dashboard; which means you can filter it down to see how overall performance overall with all your Companies and Hunts, or All Hunts within one Company, or each individual Hunt.

Along with Total Opened counts, you'll be able to access and compare all stats relative to each other without having to select a third dropdown filter: Total Sent, Total Orders Imported, Total Orders Matching a Hunt, and Total Number of Buyers Opted Out via Amazon.

We fixed the timeframe dropdown and positioned it in the top-right as some users reported trouble accessing the dropdown by the graph.

In the actual graph itself, we display Total Sent (green lines), Total Opened (blue lines), and Total Orders (pink line - we will likely adjust this color to grey soon). We felt out of the current stats; these would have the most impact seeing in a visual trend compared to each other.

That's about it for now. If anyone has any questions; feel free to reply to this Announcement Post or in our Support Forums.

Sincerely,
James Fend

Default avatar 50571a7d6fb7dde1bec3980a534781c64292c4c1b5190fb185ba746a72ad6ea6

Nice addition. Can you also add the open rate % to the dashboard? Will be much easier to assess performance this way.

James Fend October 25, 2018 at 11:58pm

Hey Dave, thanks for the great suggestion! Going to look into how to get it incorporated.

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